AdWords is an awesome platform to advertise with due to “user intent”.  User intent refers to the fact that your ad won’t trigger unless the searcher plugs in a particular term.

If you type “real estate agents” into Google you (should) only see ads for real estate agents.

This limits the risk of advertising to non-qualified leads which is in stark contrast to traditional marketing.  Advertising on a billboard requires you to pay for foot traffic regardless of desire to buy or sell a home.

Another way to reach out to your target audience on the cheap.  Facebook is suited to residential Realtors®, for obvious reasons.

The same rules apply to Facebook as they do with LinkedIn.

Don’t spam groups, don’t constantly advertise yourself, do offer genuine help.

Post your best content on a consistent basis and don’t be afraid to repost older content.

Also, create a Facebook business page if you haven’t already done so.

Hands down, content marketing will pay off more than any other strategy listed here.

“Companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month”³

Take a look at the top ranking pages for the search terms you’re targeting.  There’s a straightforward way to take their organic ranking.

You just have to create better content.  Make it longer, more detailed, more informative.  Anything you can do to gain an edge.

Bill Gassett is a legend in this regard, just take a look at the value he offers on his blog.

This is a big one, a really big one.

Your email list should be one of the most powerful tools in your arsenal.

Email marketing is crucial to your success now and in the future.